How To Design T-Shirt on Teespring Make Money By Selling - BNA iTech

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Monday, October 1, 2018

How To Design T-Shirt on Teespring Make Money By Selling

Earn Money on a Schedule That Works for You


Start your own online apparel business with zero cost and zero risk. 

All you need is an idea: we handle printing, shipping, and customer service for you.

Earn Money Selling T-Shirts Online


1. Design a shirt that people want to buy

Look at news stories about shirts that sell, shirts you see people wearing, shirts you see in shops. Do not copy any of these shirts, but think about what works in terms of design, ideas, structure. Find a hobby, ideally one of your hobbies, that has few available shirts. Hint: look for hobbies where all the shirts say “I’d rather be pigeon-fancying” or “Keep calm and carry on pigeon-fancying” or “I’m a girl who loves pigeons” or anything else where you could put any hobby at all on the shirt. Now design a shirt with a slogan that’s relevant to that hobby.

How to Design and Sell a T-Shirt with Teespring

Designing and selling T-shirts with Teespring is a simple and risk-free process. If you already have a vision in your head, you can probably create and launch a campaign in under 10 minutes.

Here’s how it works:


Design your shirt: Create your masterpiece with their online tool, either by uploading your own design or using clipart and fonts from their extensive library. Select the type of shirt you want to use, or offer more than one product (for example: basic tees, premium tees and hoodies).
Set your price and sales goal: Determine how much each shirt will cost, based on how much profit you want to earn. Then set a sales goal, which is the minimum number you need to sell to have your shirts printed. This number is up to you and can range from five to 1,000; the higher you set your goal, the more money you make per sale. Based on your sales goal, the platform tells you the net profits you can expect to earn.
Name your campaign: Give your campaign a compelling title and description, then set the length of your campaign, which can range from three to 21 days. (U.S. orders will arrive 7-10 days after the end of the campaign.)
Spread the word: Tell all your friends and family about your design via social media and email. If you’re targeting a niche market (more on that below), set up a few ads. Like with Kickstarter, your customers are only charged if your campaign meets its sales goal.

Reach your goal: If you meet your goal by the time the campaign ends, Teespring prints and mails your shirts to your customers. Then comes the best part: they pay you the profits via Paypal.

2. Make your shirt available

Set your shirt up on Teespring or another t-shirt fulfilment site; use their tools to make sure that the preview/mock-up image is as good as possible. I use Teespring because I like the quality of the shirts, the company is responsive to sellers, and the customer service is generally good. They also pay quickly which matters, especially once you’re scaling.

3. Market your shirt for nothing

Find out where the pigeon-fanciers hang out. Forums, Facebook groups, mailing lists. Check the terms of those groups very carefully; if they allow you to post pigeon-fancying commercial messages then post, just once, politely, with a link to your shirt. If they don’t, then message the moderators, or post saying “is it ok to do this” — because most groups that don’t have many good shirts already are quite happy for you to post about your shirt.

How to Make Money With Teespring

If you want to make money from your T-shirt ideas, you’ll need to make sure you reach your sales goal. Here’s some expert advice on how to run a successful Teespring campaign:

Get Inspiration From Teeview
Teeview showcases all of the campaigns currently live on Teespring. Lewis Ogden, who made $400 in one week from Teespring, visits Teeview to see which designs are doing well. He suggests you “sort successful campaigns by sales numbers or search for the most profitable.”

As for design, he stresses one thing over everything else: “KEEP IT SIMPLE.”


Hire a Designer

Several Teespring users suggest hiring someone from Fiverr or oDesk to create your design. In the past, Ogden has paid an oDesk designer $15 for one hour and received two to three designs.

4. Sell a shirt or two

With luck, a couple of pigeon-fanciers will buy your shirt. If they don’t, see if they give you feedback about your shirt; act on it. If there are lots of likes but no sales, ask why they’re not buying. “It’s funny but I wouldn’t wear it” is a problem; ask what they’re after. If it’s “the shirt costs too much” then start again from the top with a hobby that costs more to take part in. Design issues, or it being a t-shirt when they’re after a hoodie, or slight changes to wording, fix, relaunch, follow up. Pay special attention to people who say things like “I really need a shirt saying…” — if you make that shirt then that person will probably buy it unless it’s crap, and other people might like it too.

5. Paid ads and scaling

Once you’ve got a couple of sales, set an ad up on Facebook for $5 a day, aimed at approximately the readers of Pigeon Fancier magazine. Search for videos on YouTube about using audience insights to find the really keen pigeon-fanciers who will spend money on their hobby. Look at Teespring’s Training Center, and Teespring’s videos on YouTube to learn about using paid ads effectively. (The videos from Teecon Barcelona are particularly excellent). Run your ads off a Pigeon Fancying Facebook Page. Pick a good name for it, like “We All Fancy Pigeons.” Make it look real; post real pigeon-fancying photos and content as well as shirt ads. Watch your return on investment very carefully, you’re aiming for at least 100%, so every $10 spent earns you $20 in sales. This is by far the hardest part, and there’s lots of free advice out there on how to do it. You now need to spend time, probably a week full time, learning this part of the trade.

But if you’re a newbie, here’s the thing: Do not spend a single penny on ads until you have already sold one shirt to a person who you aren’t related to. I keep seeing people saying ‘you have to spend money to make money’ and spending hundreds of dollars ‘testing’ very poor designs. If you can’t sell one shirt to a mad keen person using free methods, it’s unlikely to ever be a profitable shirt. I have a rule that I (almost) never spend more on ads than 50% of my previous day’s shirt sales. As I don’t pay for designs, this means that my business bootstrapped with zero overheads. (I do subscribe to Adobe CC and a couple of other relevant bits of software, and I buy software and fonts out of profits when I need to).

6. Make more shirts

Lots more shirts. I try to launch at least one a day, many people launch more than that. I watched an interview with Derek Pankaew, who said that nine out of ten shirts lose money (though not for me, see ‘no overheads’), nine out of ten of the rest make a little money, and one in a hundred makes thousands of dollars. When I got to 1000 shirts, Teespring said ‘you’ve launched 460 campaigns’. I think that must include relaunches, but still, I have many, many active campaigns, and most of them just sell a shirt or two, or none. But plenty sell twenty shirts, and a few sell a hundred shirts or more.

7. Three bonus free pieces of advice

“Do not spend more than an hour designing a shirt”

I got this from Keegan Rush, who’s a Teespring millionaire. I break it all the time, because I design the shirts I want to design regardless of how long they take. But two of my top five shirts took less than an hour to design, and the next 20 are split 50/50 between shirts I’ve labored for hours over and shirts I’ve knocked up in a few minutes. There’s a lesson here.

“It’s about as hard to go from 1 sale to 10 as it is from 10 to 100, 100 to 1000, and 1,000 to 10,000.” I got this from someone on Teespring News, sorry, can’t remember who, can’t find the post again; but it appears to be broadly true for me, and if I hadn’t thought it was possible I would probably have stopped, because 10,000 shirts a year is about where it delivers the income for a full-time job and that feels utterly impossible at the point where you’ve sold 50 shirts.

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