How To Become a Successful YouTuber? - BNA iTech


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Monday, October 1, 2018

How To Become a Successful YouTuber?

How To Make YouTuber

There seems to be a consensus that starting a YouTube channel is no longer ‘worth it’ due to the fact that all of the millionaires have already been born out of the platform. Yes, it’s true that you have a better chance of making (fetch) happen than becoming an overnight YouTube sensation, but that doesn’t mean you can’t have your cake and eat it too. The success of YouTube influence's of the past have made marketers shift how they can potentially reach their audience, so it’s actually a very relevant dream to have for your own channel. 

The video platform has weaved itself into the marketing fold of many businesses or really anyone looking to share their voice with the world.

#1: (Define what success means to you and remember it)

Think about what you want to achieve:

Many define success monetarily, but there’s so much more to it than money in the bank. If you make a ton of money doing a job you hate, would you consider yourself successful despite your lack of fulfillment? Success comes in different forms, and it’s up to you to determine where you consider yourself successful. If you define success outside of greenbacks for your YouTube channel, remember that’s what you’re in it for. Whether its a higher view count for your videos, more subscribers, or just an overall increase of engagement across your channel, keep this as your focus, anything else is just bonus.

Create your channel: You will need a Google account to start your YouTube channel. Once you have created your account and navigated to YouTube, you will be asked to name your channel. Using the name of your business is probably the best option. You want to make it easy for you audience to find you!

Channel Icon: Upload your company logo to the channel icon box at the top left of your channel page. If you don’t have a logo, use a quality image that represents your business in a professional manner. Here are some tips for making your image the right size for YouTube.

About Section: The about section is an opportunity for you to tell people who you are, what you do, where to find you, and how to get in touch. Be sure to link to all your other social networks so that people can follow you on multiple channels. You should also link to your company website here.

Channel Art: You can help your channel stand out from the crowd by customizing your channel art. YouTube provides a great walk through of this process, complete with dimensions and how your artwork will be displayed across a variety of devices including mobile phones and televisions.

Make some videos: This is the fun part! Gather up all the equipment you have and go shoot some video footage. Even if you’re only working with your smartphone, you can still make a really great video as long as it’s useful.

Remember to be confident and have fun. Great videos always have good energy; if you’re not having fun making the video, your audience probably won’t have fun watching it.

#2: (Mind your SEO)

Analyze your data: Properly setting up SEO for your YouTube videos is beyond important. Since you took the time to produce your videos don’t start slacking now. YouTube is a very sophisticated search engine, and people use it a lot to discover new content. Which means that, by choosing the right keywords, you’ll embetter your chance to be found, seen, and enjoyed. If there are videos similar to one you’re looking to create, take a look at the exact words you typed in for the results. Then try a slight variation to see how the results change just so you can see what a word or two of difference can make. Research the keywords you’d like to use, their popularity, and the keywords your competition uses.
Once you’ve started putting your videos out there, go and take a peek at how people are engaging with them.

Ideally, you want people watching your video all the way to the end. YouTube Analytics can show you if people are turning off your video at a certain point through the Audience Retention report. This is a good way to gauge if the length of your videos is right. Shorter and more engaging videos are often the most effective.

For more information on all the YouTube Analytics categories and features you can use, check out my post on understanding YouTube Analytics.

Link to your Google+ Account: Be sure to link your Google+ account to your YouTube channel. This ensures that any comments your video receives on Google+ post will appear on the video’s dedicated YouTube page.

That way all the feedback your video has generated is centralized in one location. Google provides detailed instructions on how to link the two accounts here.Stay engaged with your audience: If you measure success by subscriber count, your subscribers are basically gold, so be sure to treat them as such. This goes beyond just answering and liking their comments. Community management can be a job of its own. 

Share your content: While your videos may get some traffic through search alone, don’t hesitate to promote your videos through your other online channels.

The people who have already connected with you on Facebook, Twitter, Google+, LinkedIn, Instagram, and Pinterest are likely to appreciate your new videos as well.

A couple of ways to grow your community include:

Always make sure to link from one social network to the other. 

A properly placed CTA in your videos can help you achieve this action.

When releasing a new video, announce it on all your other channels. Plus: don’t forget to add a link to your latest vid.

Create a blog to keep your community interested.

Start a forum to keep the conversation going.

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